Forget the biography, just know that I have a love, obsession with Lacoste polos and that's enough. Even filtered to me wanting cardies, boat shoes and my current perfume is Lacoste Essential. It's a lot I know.
Named after the tennis player, Rene Lacoste, who was nicknamed Alligator, a friend drew an embroidered crocodile on his tennis shirt back in 1926, and in 1933 they entered the fashion industry.
My collection stands at half of this display. No lie. Messed up my balance, ask Nat-West and didn't even buy all at full-price (U.S. holiday in '07).
To my knowledge Asos, have now added a Lacoste range..
Visit if you want.
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